Go into the relationship prepared for the best experience
It’s your big event – wedding, bar mitzvah, anniversary –
and you want a caterer.
Congratulations! Relieving yourself of the stress of dealing
with food, service and preparation frees you to enjoy your special day. To make
sure your day is completely stress-free, here are some points to consider
before meeting with your caterer:
Come to the meeting with an idea of how much you will spend
for your event. Remember, hiring a caterer is like owning a restaurant for a
few hours. You will work with a chef to plan your menu; you will taste a sample
menu to make a final decision on food. Then, on the day of the event, the
entire restaurant comes to you: Plates, glassware, servers and food. Per person
cost of a catering includes prep time, clean up time, wages, fuel and more. You’re
doing far more than buying food – you’re paying for a professional team to make
your event special.
Availability
Have a date in mind – and a couple of options if possible.
There are peak seasons in which catering services become scarce due to demand.
If you plan to use a caterer, confirm a date with the catering company – as well
as bar service, a band or DJ and any other outside contractors before printing
invitations!
Where your event will be held is just as important. It’s a
real juggling act to nail down dates for so many aspects – but it has to be
done early in order to accommodate your needs. Your professional caterer can recommend
venues in some cases. At the least, your caterer needs to know where
they will be working in order to plan for the proper equipment, food storage and
service.
Quality of Food
Don’t hesitate to ask where your caterer sources food. You
are paying for chef-created dishes – not frozen food that came in a box and has
been reheated prior to your event.
In an era where there is so much emphasis on farm-to-table,
organic or sustainable foods, professional catering chefs hold themselves to the
same standards as the finest restaurants and should openly discuss how and
where they source their ingredients.
If you have food philosophies or standards in terms of
sustainability, local vs. imported or other expectations – make that clear to
your caterer.
Tasting Session
A professional caterer will offer a tasting session in which
you and your future mate can taste from a menu of proposed dishes. In the past,
brides tended to be the sole decision maker, but more and more grooms are
stepping to the table to voice their preferences.
Consider this the first of many marital compromises! Creating
a menu to satisfy a variety of tastes is just one of the challenges
professional caterers accommodate with every job.
Great Expectations
Communicate clearly and early on about what you expect from
your professional caterer. If you want all-local ingredients but have an event
date outside of growing seasons – you’re setting yourself up for disappointment.
Rely on the feedback from your caterer – they work in this community every day,
have experience and have already overcome many of the pitfalls first-time event
planners encounter.
If you anticipate guests with dietary restrictions, plan
from Day One for the contingency. There are lots of decisions to make and a variety
of options ranging from service type (passed appetizers, buffet, seated dinner,
action stations) and the professional caterer is there to help you make choices
that fit your budget, your venue and your lifestyle.
It’s like the saying goes: “The best surprise…is no
surprise!”
Experience
Prepare a list of potential professional caterers, then make
contact and ask for references. Call those references and get their feedback. A
client who has had a bad experience will not hold back – they had a problem
with their special event.
Visit the caterer’s website to seek out testimonials, see
photos from their events and determine if the caterer truly has pride in their
work. Visit social media sites like Facebook, Pinterest and Instagram to see if
your caterer candidate is savvy about promoting their business by putting forth
great images, positive comments and professional-looking presentations.
Setting the Scene
Presentation is part of the package. Professional caterers
are artists on many levels: as chefs, as table
dressers, as food stylists. Even the simplest of food can be made to look great with exquisite serving pieces, tablecloths and table dressing and little touches that add elegance and style to a table.
dressers, as food stylists. Even the simplest of food can be made to look great with exquisite serving pieces, tablecloths and table dressing and little touches that add elegance and style to a table.
A great looking table setting or tidy, colorful buffet is
just one part of the scene. Look through photos of your caterer’s other events.
Is the caterer dressed professionally? Are servers dressed appropriately and
consistently? Are tablecloths, flatware and china clean, free of damage and stylish?
Service
Depending on the size of your event, your caterer might find
it necessary to enlist service staff. The number of service staff, additional
cost and expectations should be outlined as part of your contract with the
caterer.
Equally so, the performance of these additional staff should
be spelled out – remember, this is your “restaurant” for a few hours – and you’re
the boss!
Server and bartenders should dress and act professionally.
They should not patronize with guests, nor disappear on “breaks.” They should
be familiar with and able to explain dishes and ingredients to guests – and bartenders
should be skilled enough to handle any bar service being provided.
The supervision of these staff falls upon the caterer – to whom
you should report any deficiencies you witness.
Working with a professional caterer for your special events
can be one of the most rewarding and educational experiences of your life. Both
parties must keep open lines of communications, be clear about expectations and
understand that – even in a perfect world – little changes crop up that have to
be handled.
Above all, have fun and enjoy your special day!